The 5 P’s of brand activation

published on 14 December 2022

What’s in a brand activation? What are the essential elements that make an activation an ‘activation’ and not just another event or promotion? At Momento we think there are 5 P’s that make all the difference — so we wrote them down and are sharing them here with you! First, some context…

1) Planning

It is important to have a strategy for every campaign. If you are attending a conference and have a booth, the type of marketing and promotion that you do will be different than if you were hosting an event at your office or having a pop up shop. It is important to know who your target market is when planning out each event and what their needs might be.

2) Promotion

Promoting your business is a crucial part of achieving success. You need to do everything you can to get your name out there and let people know what you have to offer. One way to do this is by attending conferences, networking events, or other live marketing opportunities. Another way is by using data capture systems that are simple for customers to use and benefit from. A third option is by rewarding customer loyalty with discounts, prizes, and exclusive access to promotions that others will never get a chance at seeing.

3) Participation

As consumers become more and more savvy, brands are turning to experiential marketing to create memorable moments that can be shared. A successful event is one that is data capture-friendly with branded giveaways, an attendee list, and live social media integration to build buzz and encourage word of mouth. Brands can also use conferences as a platform for product launches, industry announcements or even keynote speaker series for larger corporations.

4) Prize

Data capture is a way to extract data from people and devices. Data can be collected in a number of ways: through call-to-action buttons, scanning QR codes, the use of wearable tech like fitness trackers or all the above at this platfrom This technology is useful for activating brands because it provides information about customers that can then be used for marketing purposes. It also helps to increase loyalty and make sure that the customer has had a good experience with the company. If they haven’t liked something, they are more likely to leave feedback as well as recommend their friends not to purchase the product. Data capture allows companies to tailor products according to individual needs and desires. For example, if someone buys an item on Amazon but leaves negative feedback or doesn’t buy anything else within 3 months, Amazon will send them an email offering them relevant products based on their previous purchases.

Data capture is increasingly important to businesses, especially because it makes it easier for companies to analyse their customers’ needs and make adjustments accordingly. For example, if a customer has been sent five emails in a week all about different sales on different products and they haven’t responded, marketers will be able to tell that these kinds of tactics are not working for that person. Companies can then tailor marketing strategies for individual customers.

5) Post-Event

After an event, via your Momento dashboard you will be able to assess the results in terms of audience reach and engagement. Did you meet your goals? Did people engage with the content? The data captured will help you answer these questions. If you did not meet your goals, it may be time to reassess what is working and what isn’t.

The data captured from your event is used to evaluate performance. We track everything from size of audience, to how much time they spent engaging with content. This data can help you build on what worked and improve on areas that need work. With Momento, data capture has never been easier or more rewarding. Rewarding an action from your community will prompt more honesty when answering questions and feedback — we’re all about hard truths and honesty!

Check it out for yourself! 🥳

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